Enquiry Volume Recovered
Recorded form and webchat enquiries closed at 36, up from July's 27. Website contact forms carried most of the enquiry volume.
Shoutout Digital Strategic Report
Absolute Smiles Bassendean August 2026
August delivered stronger enquiry volume and a sharp lift in website traffic, while new patient numbers softened against July and last year.
New Patients
39
This result finished 7.1% below July 2026 and 38.1% below August 2025.
Leads
36
Website contact forms generated 33 of the 36 enquiries.
Meta Clicks
2,030
The LPV traffic campaign drove strong Meta engagement and website traffic.
Primary Focus
Enquiry Review
Bookings, attendance, availability, and lead stages should be reviewed together.
01 Summary
August At A Glance
New Patients Slipped Below Recent Benchmarks
New patients closed at 39. That is 3 lower than July 2026 and 24 lower than August 2025.
Website Traffic Lifted Strongly
Website traffic reached 1,614 visitors, up 54.2% versus the previous 31-day period, with Meta Ads and organic sources driving most activity.
Enquiry Path Needs Review
Enquiries improved while new patients declined, so the next step is to investigate response times, bookings, attendance, and appointment availability.
02 Results
Performance Highlights
39
This result landed 3 patients below July 2026 and 24 patients below August 2025.
36
Recorded form and webchat enquiries rose 33.3% from July, with website contact forms still producing most enquiries.
2,030
The LPV traffic campaign delivered 91,648 impressions and 2,030 clicks.
1,614
Traffic rose 54.2% versus the previous 31-day period, with Meta Ads contributing the largest share.
Key Takeaways
- Traffic and recorded enquiries improved, while new patient numbers finished below July and last year's August benchmark.
- Website contact forms remain the dominant enquiry path and should stay central to conversion-focused optimisation.
- The LPV campaign gave the website a strong Meta traffic base, with 91,648 impressions and 2,030 clicks.
- The next review should connect enquiry activity with booked appointments, attendance, and treatment outcomes.
03 Reels
Reel Highlights
04 Graphics
Graphic Highlights
05 New Patient Numbers
Historical New Patient Table
Monthly history across prior years provides helpful context for August's result.
Current Month Result
The clinic had 39 new patients. That sits 3 patients lower than July 2026's 42, which is a 7.1% month-on-month decrease.
Month-On-Month Comparison
August softened again despite stronger recorded enquiry volume. This makes the patient trend worth reviewing separately from the top-of-funnel lead increase.
Year-On-Year Comparison
This month finished 24 patients below August 2025's 63, which is a 38.1% year-on-year decrease. Patient volume remained well below last year's August benchmark.
06 Leads
Lead Performance
07 Meta Report
Meta Performance
08 Website Traffic
Website Traffic Overview
Visitors By Source
1,614
Total Visitors
Traffic Insight
Meta Ads was the largest traffic source, while organic search still contributed a strong secondary base. The combined mix shows the clinic benefited from both campaign scale and ongoing search visibility.
Recommended Focus
With traffic increasing, the next priority is making the most of that traffic through clear booking prompts and an easy enquiry experience.
09 Wins
Wins
Demand Stayed Active Through The Website
The clinic recorded 36 form and webchat enquiries, up from July, with website contact forms continuing to be the strongest enquiry source.
Website Traffic Expanded Sharply
Total website traffic climbed to 1,614 visitors, with Meta Ads and organic channels driving the majority of activity.
Fresh Creative Volume Supports Rotation
Delivered reels and graphics provide enough creative variety to refresh upcoming Meta activity and reduce repetition.
10 Action Plan
Action Plan
Keep GHL Lead Stages Updated
Owner: Clinic team. Update GHL weekly so bookings, attendance, and outcomes are visible by the September review.
Improve Response And Follow-Up Speed
Owner: Clinic team. Review response times and missed follow-ups, then agree the standard for first response and re-contact.
Improve Website Conversion
Owner: Shoutout Digital. Review the form and booking prompts, then report the enquiry-rate change in the next review.
Keep Meta Focused On Efficient Traffic
Owner: Shoutout Digital. Keep Meta focused on efficient traffic and monitor clicks, CTR, CPC, and visitor quality.